Designing the Future: Transforming Tamm's Digital Realm
The Abu Dhabi Digital Authority embarked on an exciting journey as they revolutionize their TAMM application, and my role being part of that transformative process, I created captivating designs that will breathe life into the TAMM app.

Initial focus was on character design, where I will craft unique and relatable personas that embody the very essence of TAMM's mission. These characters will foster a deep connection with users, guiding them effortlessly through the app's diverse functionalities.
Following the initial brand design and color palettes, meticulously designing icons that effortlessly communicate the various features and services offered by TAMM was the next step. These icons will serve as intuitive signposts, simplifying navigation and enhancing user experience. Additionally, I have been entrusted with crafting comprehensive brand guidelines, defining the visual identity of TAMM.

Further, page banners were crafted to capture the attention of users, providing them with an inviting glimpse into the limitless possibilities that TAMM app holds. These banners and illustrations will echo the essence of TAMM’s purpose, leaving users eager to explore more.